1. The aging population is intensifying, and the silver haired economy has become the core growth engine

The data shows that the proportion of people aged 65 and above has reached 15.6%, and it is expected to exceed 18% by 2030. This group is the core consumer group of cardiovascular, cerebrovascular, bone and joint, and immune enhancement categories. The cross-border health product consumption of users over 60 years old increased by 38.2% year-on-year, far exceeding the industry average.

2. Young consumer groups become the main force, with diversified demand scenarios

The 25-40 age group contributes 62% of the industry's GMV, with post-90s accounting for 47% of cross-border e-commerce users and post-00s accounting for 8%. This group's demand has shifted from "basic nutritional supplementation" to "precise functional maintenance", with sub categories such as staying up late to protect the liver, oral beauty, body management, and emotional relief exploding.

3. Centralized decision-making on family health consumption, with women as the core decision-makers

Women aged 30-45, as the "guardians of family health," dominate the consumption of health products for the elderly, children, partners, and themselves in their families, with a repurchase rate of 43%. They are the highest value user group in the industry and also the core user mentality that major platforms compete for.